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Writer's pictureDavid Naylor

Mastering the Art of Recruiting for Your Motorcycle Club: Building Brotherhood


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The Foundation of Character


Mastering the Art of Recruiting for the ideal members for a motorcycle club hinges on more than just a shared love for motorcycles; it requires a foundation built on love, loyalty, honor, integrity, and respect. Prospective members should see these traits not only in the club’s ethos but exemplified by each member. The first step in effective recruitment is ensuring that these core values are visibly practiced and valued by current members. This sets the standard and attracts individuals who not only aspire to ride but also to uphold these principles.


motocycle club gathering

Creating a Magnetic Community


To attract the best candidates, a motorcycle club must present itself as a cohesive and unified force. Hosting events where the community and family atmosphere is palpable can be incredibly effective. Consider organizing open houses or family-friendly barbecues as opportunities for prospective members and their including their Ole Ladies to witness the brotherhood and family in action. Current patch holder Ole Ladies play a big part in this. A very welcoming and inviting attitude goes a long way Now is not the time for clicks and heavy handed tactics. A true leader is always a servant, Therefore, try serving first those you wish to possibly lead one day, remember the truly strong are always humble first. These gatherings should showcase the club’s camaraderie and commitment to each other, making the prospect of joining irresistible. First impressions mean everything from day one.


motocycle club gathering

Engagement Through Social Events


Social events serve as the perfect platform for prospective members to interact with the club in a relaxed, non-committal setting. Events like cookouts, rides, and charity events not only bring people together but also enhance the club’s public image. Advertising these events through flyers, word of mouth, and social media will reach a wider audience, helping to attract individuals who align with the club’s values and lifestyle.


Leveraging Existing Networks


Another strategic approach involves inviting established clubs to your events. This not only fosters a network of mutual respect among different clubs but also introduces potential recruits who are already vetted and likely share similar values. Such alliances are beneficial for communal support and widen the recruitment net significantly. Use caution here as you do not want to take out other clubs trash and invite club hoppers who could actually not be in good standing and looking to jump ship.


motocycle club gathering

Reciprocity and Respect


When you extend an invitation to other clubs or potential members, be prepared to show genuine hospitality and the willingness to support other communities in return. This reciprocity builds a reputation of respect and solidarity within the broader biker community, making your club a favored group to associate with. Trust me, on a slow night at the clubhouse, there are times when another club can pull in and make your night. I can't tell you how many times it has been another club showing up that has given one of the most profitable nights of the week.


Conclusion


Effective recruitment is less about increasing numbers and more about enriching the club’s quality with members who contribute positively to its legacy. By demonstrating a lifestyle that values deep-rooted ethics and brotherhood, your motorcycle club can attract members who are not just looking for a group to ride with, but a family to belong to. Always remember, numbers are nice to have, but never make the mistake of sacrificing quality for quantity.



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