Trailblazer Dia Matteson's story transcends the realm of motorcycles to chart a narrative of barrier-breaking and precedent-setting. Being the youngest female Harley-Davidson dealer in the U.S., she embodies a new era of leadership within the motorcycle industry. Her trajectory from passion to profession is a testament to unwavering determination, visionary foresight, and the profound impact of nurturing one's passions.
From Foundation to Future
Immersed in the world of Harley-Davidson from a young age, Dia's journey was influenced by her father, Barry Matteson's legacy. Achieving a Master's Degree in Business Management by 25, Dia soon after assumed leadership of Motorcycle Times Inc., overseeing Harley-Davidson dealerships across Alaska in Anchorage, Soldotna, and Wasilla, and marking a significant milestone in the family's history.
Visionary Expansion
The year 2019 highlighted Dia's ambition with the acquisition of the Grand Canyon Harley-Davidson dealerships in Northern Arizona. This expansion underscored her dedication to enhancing the motorcycle community through enriched cultural and camaraderie-focused events. Dia's vision extends beyond business growth, aiming to cultivate a motorcycle culture that honors its heritage while eagerly anticipating its future.
A Journey of Inspiration
Dia Matteson's evolution from a dedicated teenager juggling various jobs to becoming a general manager and then an owner of multiple dealerships is nothing short of extraordinary. Her ascendancy in a traditionally male-dominated field is not just inspiring; it symbolizes a wave of innovation and indomitable leadership spirit within the motorcycle industry.
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